Jack Kapala

How do you influence others over the Internet? Whether you want to change a mind or make a sale, the better you are at influencing, the more you’ll get what it is that you want. With that in mind here are 27 tips in no particular order to strengthen your own online influence and get … Read more

There is so much disinformation on this that I just have to weigh in. No doubt you’ve been told or read that you should create a fancy autoresponder sequence where each email builds upon the previous email. And that if you make it fancy enough, and complicated enough, you can get prospects to take any … Read more

Notice the headline doesn’t say, “How to Create a Product and Sell It.” Frankly, that’s exactly what most marketers do – they create a product without any thought to what the market wants, and then they try to figure out a way to sell it. Result? Most times: failure. To create a product that sells, … Read more

When someone asks what you do for a living – what do you tell them? That you own a business? That you write a blog? That you create products or build websites, or that you’re a doctor or a lawyer or a plumber or a race car driver? I hope not, because while all those … Read more

To make your email stand out and get it opened, make it clear that your email is useful to the reader, that it’s specific to what they want or need to know, and that it is also unique. Here are a few additional tips to help ensure you get the most bang for your email … Read more

I mentioned in a previous article that you don’t want to become one of those many one hit wonders that make a big splash on the Internet and then vanish – but how do you make sure that you’re not? Because it’s really easy to say you won’t be, but the fact is that no … Read more

So you slaved over your latest blogpost – and nobody tweeted it or shared it on Facebook? Or perhaps you wrote a dozen new articles – and all you hear are the sounds of tumbleweeds drifting across your screen? It’s harder and harder these days to capture attention – namely because attention spans are getting … Read more

Has anyone ever told you to set goals? I know, silly question. People are always telling you to set goals because goal setting can and does work. But has anyone told you there is a right way and a wrong way to choose those goals? For example, you want to earn $10,000 a month so … Read more

How can you create a product in less than a week that has a high perceived value and is almost guaranteed to bring its own traffic and sales? One word: Interviews. Here’s how to do it… First, choose a niche if you don’t already have one. Preferably you want to find a niche with experts … Read more

I don’t need to tell you how important the conversion rate on your squeeze page is. The better it converts, the more prospects you get. The more prospects you get, the more sales you can eventually make. So how do you get your squeeze pages converting like gangbusters? Here are 13 things you should be … Read more